Global Social Media Campaign 'Toolkits'
Get young drinkers to reappraise gin as a year-round source of exciting different and simple drink creations.
We concepted, wrote and directed a series of quick and simple How-To videos featuring ‘twists’ on the famous G&T, combined with new warm winter recipes. Each video was shot in a slick POV style, with split screen edits to enhance the festive mood.
We also came up with short snappy tweets and Instagram copy posts, all written in ‘international’ English. So wordplay had to be kept to a minimum. The posts, visuals and videos were then packaged up for a number of different markets, including France, Spain, Russia and Mexico.
Working in partnership with Proximity London