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Client      

Bombay Sapphire​

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Media

Global Social Media Campaign 'Toolkits'

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Objective       

Get young drinkers to reappraise gin as a year-round source of exciting different and simple drink creations.

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We concepted, wrote and directed a series of quick and simple How-To videos featuring ‘twists’ on the famous G&T, combined with new warm winter recipes. Each video was shot in a slick POV style, with split screen edits to enhance the festive mood.

 

We also came up with short snappy tweets and Instagram copy posts, all written in ‘international’ English. So wordplay had to be kept to a minimum. The posts, visuals and videos were then packaged up for a number of different markets, including France, Spain, Russia and Mexico.

Working in partnership with Proximity London

Instagram examples

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Instagram examples

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Anchor 1

YouTube example

Town Mouse Country Mouse
a creative copywriting house. 
ProCoywriters member

© 2024 Town Mouse Country Mouse, Dorset. All rights reserved.

Call Laura 07841519692

Call Dylan 07879452950

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