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Town Mouse Country Mouse
a creative copywriting house. 

January 10, 2019

It’s not what you say; it’s how you say it. Tone of voice matters and helps set brands apart from one another. Although, tone of voice can’t be plucked from thin air, personality is something installed in your brand. Who you are. What you’re trying to say to the world....

July 3, 2018

There’s a two-letter word that highly offends me. Just two little letters when joined together can have me shouting ‘lazy’ from the rooftops.

Want to know what that word is?

‘It’

That’s right, it.

Whenever I read some copy this little fella seems to creep in. He seems so i...

January 25, 2018

Male product = Male writer. You’ve got to be kidding me.

Every day there seems to be a new story around women standing up for themselves in the media.

Which got me thinking about the advertising world.

What once was a very male dominated industry (think Mad Men) is now be...

January 14, 2018

My business card quite simply says Creative Copywriter. This isn’t a lie. However, the requirements of my job is a multi-talented, chainsaw juggling affair.

May 25, 2017

Has it arrived yet? No. Click refresh. Maybe my emails are being slow to update. Nope. Still nothing. I suppose it hasn’t been quite a week yet. Does he send them weekly or are they sporadic? What would my husband say?

I’ll let you in on a little secret. I’ve fallen in...

March 22, 2017

Ranking high in a Google search can only do so much. Time and time again I click through from a search onto a website, scan the copy and leave immediately. Apparently it only takes eight seconds to decide whether you're going to stick around or not. 

Why? Because it's n...

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