It’s not what you say; it’s how you say it. Tone of voice matters and helps set brands apart from one another. Although, tone of voice can’t be plucked from thin air, personality is something installed in your brand. Who you are. What you’re trying to say to the world....
Has it arrived yet? No. Click refresh. Maybe my emails are being slow to update. Nope. Still nothing. I suppose it hasn’t been quite a week yet. Does he send them weekly or are they sporadic? What would my husband say?
I’ll let you in on a little secret. I’ve fallen in...
