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Client     
Instax FUJIFILM
Media    
Online product launch descriptors
Objective      

FUJIFILM were launching the latest camera in their instax range, therefore required product descriptors that could be used by their online sellers.

 

They wanted it to match their fun and youthful tone of voice, whilst mentioning all of the fantastic new features this camera was bringing to the market place.

What we wrote

50 words version

 

The SQ10 – Your life, squared.

 

Sophisticated and square. Intelligent and square. The instax hybrid SQ10 instant camera does it all, and it’s square!

 

Featuring a LCD screen, this camera lets you edit and apply filters BEFORE printing off your memories in stylish square format prints.

 

After all, life looks so much better square.

  

100 words version

 

The SQ10 – Your life, squared.

 

Sophisticated and square. Intelligent and square. The instax hybrid SQ10 instant camera does it all, and it’s square!

 

Including a LCD screen, this camera lets you edit and apply filters BEFORE printing off your memories in stylish square format prints.

 

The SQ10 also delivers an exciting range of new features, such as internal memory, reprint ability and a variety of shooting modes for an even wider range of creativity.

 

This truly is a camera that gives you the best of both worlds. You no longer have to decide between digital or instant. You can simply embrace life square on.

 

 

200 words version

 

The SQ10 – Your life, squared.

 

Sophisticated and square. Intelligent and square. The instax hybrid SQ10 instant camera does it all, and it’s square!

 

Including a LCD screen, this camera lets you edit and apply filters BEFORE printing off your memories in stylish square prints – a format loved by photographers across the globe.

 

The SQ10 also delivers an exciting range of new features such as an internal memory, which can save up to 50 photos, and the ability to reprint as many times as you want.

 

A variety of shooting modes are also cleverly at your fingertips, such as double exposure, so you can superimpose two different images in a single photo, and bulb exposure mode – perfect for capturing night views and lights.

 

If design is more your forte, look no further. The SQ10 comes in an eye-catching black and silver finish, stylishly crafted to be perfectly symmetrical for easy handling and precise control.

 

The flagship of the instax range really is the perfect combination of sleek design, ultimate functionality, with the tangible, genuine fun of real instant prints. If you’re the type of person who wants everything, the SQ10 is the camera for you. No longer will you have to decide between digital or instant, or compromise on design. You can simply embrace life square on.

 

 

400 words version

 

The SQ10 – Your life, squared.

 

Sophisticated and square. Intelligent and square. The instax hybrid SQ10 instant camera does it all, and it’s square!

 

Including a LCD screen, this camera lets you have fun editing and applying filters BEFORE printing off your memories in stylish square prints – a format loved by photographers across the globe. We’ve even added a dramatic vignette option and the ability to alter the brightness of the moment you’ve just captured.

 

The SQ10 also delivers an exciting range of new features such as an internal memory, where you can save up to 50 photos, and the ability to reprint as many times as you want in an iconic square format. And we’ve made room for a microSD card, so if you have a moment you’re not ready to make into reality, you can simply store and revisit it later!

 

Creating the perfect look you want has never been easier. With the SQ10 a variety of shooting modes are now cleverly at your fingertips, such as double exposure, so you can superimpose two different images in a single photo, and bulb exposure mode – perfect for capturing night views and lights.

 

Want to capture beautiful things close up? Don’t let us hold you back. Switch to the Macro mode and bring subjects that are only 10 cm away from the lens into focus. Then snap away to your heart’s content.

 

And if you have too many gorgeous pictures to choose from, simply print multiple images on to one single square-format print. Another new and exclusive feature to the SQ10. Select either four or nine images, add your creativity with a filter (there are 10 to choose from) and hit print. Your moment will be preserved for years to come on high-quality instax film that guarantees accurate colour and sharpness.

 

If design is more your forte, look no further. The SQ10 comes in an eye-catching black and silver finish, stylishly crafted to be perfectly symmetrical for easy handling and precise control. It’s even ideal for selfies.

 

The flagship of the instax range really is the perfect combination of sleek design, ultimate functionality, with the tangible, genuine fun of real instant prints. If you’re the type of person who wants everything, the SQ10 is the camera for you. No longer will you have to decide between digital or instant, or compromise on design. You can simply embrace life square on.

The copy is perfect, thank you so much again.

Sarah

Marketing Executive, Instax