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Town Mouse Country Mouse
a creative copywriting house. 
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Client      
NatWest
Media
Press | TV | Outdoor | Online
Objective

Make NatWest customers as happy doing their banking on their mobiles as they are online.

Our solution? Highlight the simple, effortless actions needed to keep one step ahead of their hectic lives – Tap, Tap, Swipe.

Working in partnership with M&C Saatchi

What we wrote

Tap Tap Swipe

(Ta Dah! That's the bills sorted on your mobile whilst waiting for the bus)

Download the NatWest Mobile app.

Easy. Fast. Secure

#taptapswipe

 

Tap Tap Swipe

(That's money transferred for your holiday)

Download the NatWest Mobile app.

 

Easy. Fast. Secure

#taptapswipe

 

Tap Tap Swipe

(That's a mate paid back from my mobile)

Download the NatWest Mobile app.

Easy. Fast. Secure

#taptapswipe

 

Further work examples