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Town Mouse Country Mouse
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Client    
NFTO
Media
Website | Tone of Voice
Objective       

This stylish new British cycling and outdoor brand came to us with a lovely conundrum – make the brand feeling elite and aspirational, yet inclusive and attractive to all.

What was the one thing a world-class athlete and a first time runner have in common? The search for ‘their best’. All facilitated by using the very best equipment and clothing, from NFTO.

What we wrote

WELCOME TO NFTO OUTDOOR

That very particular grin. The one where the weather’s kicked in, and you’ve reacted accordingly – by pulling up the front zip, whipping up the hood and marching on. You’re warm, dry, a little sweaty, but happy. Excited to keep going. Because this is what you were thinking about when you clicked ‘checkout’ on the site. This kit is going to take me places.

CYCLING TEAM

Elite cyclists. World class adventurers. Recreational riders. They all have one thing in common – the desire to perpetually improve.

Training and bloody mindedness can only get you so far. To maintain your best you must never accept the norm. Because the only way to improve is to step outside the expected. And leave the ordinary behind.

The very best kit will facilitate your best. Because you can rely on the unique combination of next-gen design and premium materials to match you stride for stride. And keep going with you into the beyond.

NFTO MANIFESTO

 

Elite cyclists. World class climbers. Amateur road racers. 
They all have one thing in common

the desire to perpetually improve.

Training and bloody mindedness can only get you so far.
To maintain your best you must never accept the norm.
Because the only way to improve is to step outside the usual.
And leave the ordinary behind.

The very best kit will facilitate your best.
Because you can rely on the unique combination of next-gen design

And premium materials

To match you stride for stride.

And keep going with you into the beyond.

Born in Hereford

Perpetually tested in the most challenging environments

By the elite.

Up in The Brecons. 

On the World Cycling Tour.
We’re always learning and refining our own products and partner brands

To be the best.

And stay the best.

NFTO

Further work examples