Who copyrights the copywriters?
There’s nothing more satisfying than when a new project goes ‘live’. And the first thought in most creatives’ minds is ‘when can I get this up on my folio website?’
Every copywriter, graphic designer, photographer or director wants to be perceived as in demand, busy, popular. And showing off new work is the best way to shout about your relevance.
But who really owns the work?
The agency has spent their money to get the best people in the right roles to bring the strategy to life, on brief, on time and on budget. So maybe the agency has the ‘rights’ to the final product?
However, it’s the client who’s put up the finance, and ultimately it’s their brand, their image, their trademark.
So who owns your work?
In my experience, it’s a bit of a ‘don’t ask, don’t tell’ situation.
Most agencies are happy to let you put your work up online to showcase your skills. However, if the client asked for the work to be taken down from your site or social channel, agencies would probably suggest removing the work.
And to avoid a stand-off between creative and employer, most freelancers would acquiesce.
So how do you promote new work?
Sing it from every social rooftop, complete with client handle and campaign hashtags?
Or slip it out under the radar, in the hope new employers will see it, and previous clients remain unaware?
What are your experiences in convincing agencies and clients to let you show your wares with pride? Or do you keep it all on the QT?
Do tell in the comments section.