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Client      
V.Good Vitamins
Media     
Website | Tone of Voice
Objective       

A new lifestyle focused supplement brand had found a simple and easy way to incorporate a variety of supplements into hectic, daily routines – a handy daily sachet.

Our challenge – show how the V.Good brand not only offers simplicity but is extremely beneficial for supporting health and wellbeing in woman aged 30 - 50. 

What we wrote

What’s in your sachet?

The Essentials. 5 easy-to-swallow capsules and softgels to help you maintain
a strong, healthy and balanced immune system.

Good health, more time

We all want both, but sometimes life can get in the way. Working. Socialising. Appointments. Travelling… the list goes on. It can be difficult to catch your breath, let alone get all the nutrients you need to be at your best. We're here to help.

Supplements made simple

No questionnaires, endless choices or cumbersome bottles. We’ve done the hard work for you, and provided a balanced solution that fits easily into your daily routine. Whether you're rushing out the door or off on holiday, simply grab your sachet and go.

Only the Essentials

Vitamins. Minerals. Good bacteria. Fatty acids. That's it. V.good Essentials contains everything you need to keep your energy levels high and immune system ticking along nicely. You won't find any nasties as all V.good vitamins are non-GMO and free from artificial fillers.

V.Good for you

The world of supplements can be overwhelming. There are hundreds of them. Many offering the same thing, but all looking and sounding ever so slightly different. Faced with so many options and choices, it’s increasingly difficult to cut through the noise.

What should I really be taking?

We are all unique but when it comes to health and well-being we share one thing in common: in order to function at our best, our bodies need all of the essentials. Working with a team of scientists, pharmacists and nutritionists to identify these essentials and deliver them in a smart and simple format became our mission.

And so V.good was born

V.good people want no nasties. No artificial fillers. No ingredients that make you wonder why they’re there. No bottles. No tubs. No pill boxes. No questionnaires. Just the essentials your body really needs. Delivered in simple, smart packaging which you’re proud to have on your countertop and in your hand.

Convenient

And because there’s never enough time in the day, we designed handy on-the-go sachets. All the essential nutrients you need in one neat pack, instead of multiple bottles. Simply grab and go.

100% UK made

Our supplements are sourced and made in the UK. This way we know only the best ingredients are going into V.good.

Our environment

We believe we should all take an active role in promoting our health and well-being, today and every day. But not at the expense of the environment. We're pleased to say that V.good packaging is fully recyclable.

The TMCM team were a pleasure to work with and delivered great copy, really capturing what we wanted to say in a succinct but friendly and approachable tone. Highly recommend.

Sian Quantrill

Founder V.Good Vitamins

Further work examples