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Client
Virgin Atlantic
Media
B2C Emails | Direct Mail
Objective
Engage with the Virgin Atlantic’s Flying Club audience with fun and upbeat monthly emails. 
 
Luxury and tactile DMs were also required to get the audience engaging with Virgin Atlantic without leaving home.  

What we wrote

The world’s best cities are now even closer

 

Dear <Mr. Sample>,

 

Soak up the culture of your dream destination even sooner with our Reward Seat Sale. We have some fantastic value rewards fares to our most popular destinations, and you already have enough miles to take advantage.

 

Do business on Wall Street or shop on Fifth Avenue for just 25,000 miles, explore the famous souks or skyscrapers of Dubai for 35,000 miles, or simply kick back on the beach in Barbados for 40,000 miles.

 

View all of our destinations on offer and see where your Flying Club miles could take you.

 

The Flying Club team

 

 

Enjoy a taste of somewhere new, with our Reward Seat Sale

 

Dear <Mr. Sample>,

 

Our Reward Seat Sale means you’ve enough miles to fly to some amazing worldwide destinations, right now.

 

Chilli dogs taste better eaten with the roar of a Yankees crowd and you won’t find sushi fresher than at the Tsukiji fish market in Tokyo. Even humble popcorn gets glamorous if you’re rubbing shoulders with the stars in La La Land…are those are just for starters.

So what are you waiting for?

 

The Flying Club team

 

 

SENSATIONAL

Flying Club Gold. It’s the way it makes you feel

 

Welcome to our top tier, Flying Club Gold, a benefit available to you as an American Express Centurion® member. Here’s just a taste of what you can look forward to.

 

You can expect our highest level of service, starting the moment your journey begins and continuing even after you return home. In the air and on the ground, we make your journey as seamless as possible and our experienced staff are always on hand to ensure you’re not just satisfied, but delighted.

Only by travelling with Virgin Atlantic will you discover all the sensational benefits of Gold membership, but we hope this brochure will give you a feel for the world of relaxation and exceptional quality you can look forward to when you travel with us.

 

SUPERIOR

A touch of class, in every class

 

As a Gold member, you’ll enjoy priority check in when you travel in Economy or Premium Economy. And when you fly from London Heathrow, you’ll be whisked straight through our Private Security Channel†, to our award winning Clubhouse. We know your time is precious so we make sure it’s you who decides how to spend it.

 

Boost your mileage by converting your American Express® Membership Reward points into Flying Club miles. Then you’ll have plenty of miles to spend on flights and upgrades.

 

SENSUAL

 

Float away before you take off

 

Sip a perfect Manhattan while listening to an authentic Wurlitzer jukebox, book yourself a massage and unwind in an exquisite spa, or melt into a decadently soft chaise while reading the morning paper.

 

You’ll enjoy the perfect preflight, every time you fly with us. Each one of our Clubhouses is unique, and filled with staff who’ll make sure you enjoy a positively sensual experience.

 
 

Further work examples