There’s a two-letter word that highly offends me. Just two little letters when joined together can have me shouting ‘lazy’ from the rooftops. Want to know what that word is? ‘It’ That’s right, it. Whenever I read some copy this little fella seems to creep in. He seems so innocent. But that he isn’t. I know 'it' is grammatically fine to use everyone’s go-to pronoun. I just think this seems like such a cop-out, a waste. You’ve (hopefully) got your reader hooked – or at least mi

Male product = Male writer. You’ve got to be kidding me. Every day there seems to be a new story around women standing up for themselves in the media. Which got me thinking about the advertising world. What once was a very male dominated industry (think Mad Men) is now becoming a more balanced, and fairer industry (thanks to the real life Peggys). And I’m not talking about wages – let’s leave that for another post! Times have definitely changed for the better, with more and m

My business card quite simply says Creative Copywriter. This isn’t a lie. However, the requirements of my job is a multi-talented, chainsaw

Danish working hours are 8-4 and overtime is frowned upon. The Danes are trusted to work hard, achieve and then deal with the important things – collecting the kids, getting outdoors, baking. Unlike the British work ethic, burning the midnight oil won’t get you a pat on the back; you’ll simply receive a lecture on time management. Where can I sign up? Relocating the family to Denmark is a bit dramatic so try the next best thing – take a leaf out of our Scandi cousins’ book

Looking around my office space, it’s hard to believe it’s been almost five years since I first started full-time remote working. From my first client, who took that leap of faith, to a whole host of companies who now vouch for the benefits of having a remote working copywriter on their team. It’s been a joyous ride. I’m not saying it hasn’t been difficult. After all, there’s still that negative perception about remote working – hit that snooze button six or seven times, watch