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Town Mouse Country Mouse
a creative copywriting house. 
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Client      
The Carphone Warehouse
Media
Direct Mail
Objective       
To target fashion-conscious young women with relevant offers to encourage them, as existing pre-pay customers, to take a pay-monthly contract deal.
The result. Fun, chatty and inspirational copy, which allowed the audience to decide what fashion category they fell into. And therefore, which mobile phone suited them best.

What we wrote

Bag your own style

Get the inside scoop on The Carphone Warehouse's latest fashion phones

GET INSIDE THE LATEST FASHION

The Sun Worshipper

Feel beach beautiful with your straw bag and the Sony Ericsson S500i. Whether you're out and about sight-seeing or just chilling with friends, you'll look bright and summery.

The Culture Vulture

Off to a business meeting, shopping with girlfriends or enjoying cocktails late at night? With the sleek and shiny Samsung E840 you'll make an impression wherever you go.

The Party Animal

A glitzy bag is always at the heart of your outfit; matched with your accessories and the Samsung U600 you'll wow the crowd. Bold on the outside with luxury on the inside, your little clutch bag contains all your shiny treasures. 

The Everyday Babe

Equipped for all occasions, you've got all the essentials to create your seemingly effortless style. With the practical yet trendy Nokia 6300 your look will be complete.

 

Further work examples