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Krispy Kreme Doughnuts

Product Descriptors | Rewards Page

Everyone's heard of an Original Glazed Krispy Kreme doughnut. But what about all the other flavours?

Our task was to make the complete Krispy Kreme doughnut range sound mouth-wateringly delicious, and add some fun, cheeky attitude to the descriptors. We felt ever so jammy to win such a delicious project.

Working in partnership with Ambition Creative

Krispy Kreme Copywriting

What we wrote

Lemon Meringue


When life gives you lemons, stuff them in delicious dough! The zesty lemon and smooth kreme filling, lightly toasted meringue and rich, fluffy doughnut outer will get you squeezing ‘em lemons for more.

Strawberries and Kreme

A quintessentially British classic, strawberries and kreme is a match made in heaven. So, we’ve combined these two heavenly ingredients into one fluffy doughnut. Then we hand-dip this beaut’ into strawberry icing, before sprinkling crunchy shortcake crumble and strawberry pieces over the top. A taste of summer, all year round.

Glazed Raspberry

You’ll feel ever so jammy eating your way through one of our Glazed Raspberry doughnuts. Bursting with sweet raspberry jam, you’ll notice everyone licking their lips as they watch enviously. But don’t you go worrying about them; keep an eye on that jam as it can be ever so cheeky!

Nutty Chocolatta


Believe it or nut, we’re crackers about Nutella. But dough’nut worry, this Nutella hazelnut spread-filled doughnut is dripping in a chocolate flavoured icing. We’ve then added a white chocolate drizzle and a sprinkling of hazelnuts. That’s right, we’ve gone nuts!

Chocolate Custard

Our very own Romeo and Juliet romance. Silky vanilla pod custard within fluffy dough – scrumptious on its own. Paired up with an extra-thick layer of chocolate icing, we created a match made in heaven that is ever so slightly naughty.

Salted Caramel Cheesecake

This gooey doughnut is the definition of indulgence. The salted caramel and cream cheese frosting will bring a touch of serious luxury to your day. But first, you’ll need to break through the stunning, hand-decorated salted caramel drizzle and shortcake crumb. Dessert spoon and fork at the ready?!

Original Glazed


Bring some light and fluffy joy into your day with our signature glazed doughnut, the same perfect recipe since 1937. Do you lick the glaze first or finish it in one bite? Either way, this circle of nom will leave your taste buds craving more. Thank goodness for the glazed dozen.

Rewards Page:


Earn sugar coated Smiles

Spend them on scrumptiously sweet treats


Just when you thought Krispy Kreme couldn’t get any more ‘O so sweet’, along comes our Smiles Rewards programme. You’ve hit the jackpot!


The more Smiles you earn, the bigger, the gooier, and more indulgent a treat you can spend them on.


Join today or Log In here >>>


How do you earn lip smackingly good Smiles?


Buy your favourite Krispy Kreme treats, whether that’s a zesty lemon meringue doughnut, a lavish salted caramel cheesecake one or a cup of Joe, and you’ll automatically earn Smiles.


10 Smiles in fact, for every £1 spent in store, in cabinets or even online.


Join Rewards >>>


A hole lot of lovin’


Join Krispy Kreme Rewards and earn yourself a totally FREE light and fluffy Original Glazed doughnut. No strings attached, just some sticky lips and a smile of your own.


Get your free doughnut >>>

What we wrote
Further work examples

Further work examples

Krispy Kreme copywriting
Krispy Kreme Copywriting
Krispy Kreme Copywriting
Town Mouse Country Mouse
a creative copywriting house. 
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