How do you convince bikers, vintage car lovers and other passionate drivers to ‘do their bit’ and offset all that black stuff chugging out the back of their precious vehicles? No fluff, jargon, guilt trips or ‘green wash’. Just clear, concise copy with just the right balance of charm and precise information. So that’s what we did. Our client Chrome Carbon has launched their super-shiny, oh-so-chrome website, complete with compelling copywriting from TMCM. We worked closely wi
BOOK - Fantastic Mr Fox by Roald Dahl The audiobook was the soundtrack to February, as our son requested Dahl’s classic tale of vulpine poultry heists for every single school run. Thankfully, the story of foxes v farmers still clips along at a fair rate, featuring plenty of charm, alongside a wicked sense of humour and some wonderfully antiquated language (My favourites: ‘fellow’ and ‘saucy’). All read in the master’s distinctive raspy tone. As parents, we read hundreds of st
2019 saw a flurry of new remote contracts arrive at TMCM Towers. We’ll work anywhere, from Buckinghamshire to Beirut, but there’s something rather charming and sensible about getting stuck into some challenging briefs from the relative ‘comfort’ of Didcot. Here are a few things we noticed about remote working in 2019. 1. Gone are the days of a word doc, sent by email Being freelance has always meant learning different systems. How to get past agency security, or waiting half
Danish working hours are 8-4 and overtime is frowned upon. The Danes are trusted to work hard, achieve and then deal with the important things – collecting the kids, getting outdoors, baking.
Unlike the British work ethic, burning the midnight oil won’t get you a pat on the back; you’ll simply receive a lecture on time management. Where can I sign up? Relocating the family to Denmark is a bit dramatic so try the next best thing – take a leaf out of our Scandi cousins’ book
From an early age we’re swamped with visual representations of how things ‘should’ look. When asked to draw a home in a few simple lines we draw a square with a triangle on top, a door smack bang in the middle and four windows either side. Everyday we come in contact with all sorts of visual media, which leads us to stereotypes and going with what we see rather than (dare I say it) thinking outside the box. That’s why working and holidaying aboard can be so refreshing. It sha
Looking around my office space, it’s hard to believe it’s been almost five years since I first started full-time remote working. From my first client, who took that leap of faith, to a whole host of companies who now vouch for the benefits of having a remote working copywriter on their team. It’s been a joyous ride. I’m not saying it hasn’t been difficult. After all, there’s still that negative perception about remote working – hit that snooze button six or seven times, watch