You’re starting a new business, how exciting! You’ve got your business plan in hand, which has no doubt already taken you months, if not years to get to, and you’re ready to make it all a reality. Finally. But have you remembered everything? Have you dotted all of those i’s and crossed those t’s? Have you remembered your ‘voice’ - how your new business communicates with the outside world? You have one chance to make a first impression and we can help you make a great one. How

It’s not what you say; it’s how you say it. Tone of voice matters and helps set brands apart from one another. Although, tone of voice can’t be plucked from thin air, personality is something installed in your brand. Who you are. What you’re trying to say to the world. Who you want to engage with. There’s no point trying to be something you’re not. Liking someone else’s tone of voice is fine, but don’t try to force someone else’s personality upon your own brand. After all, to

Has it arrived yet? No. Click refresh. Maybe my emails are being slow to update. Nope. Still nothing. I suppose it hasn’t been quite a week yet. Does he send them weekly or are they sporadic? What would my husband say? I’ll let you in on a little secret. I’ve fallen in love – with a tone of voice. A style of writing that differs from all the rest. Emails have become so yawn. One subject line is the same as the next. What’s the point of opening them to see if perhaps, just thi