How do you convince bikers, vintage car lovers and other passionate drivers to ‘do their bit’ and offset all that black stuff chugging out the back of their precious vehicles? No fluff, jargon, guilt trips or ‘green wash’. Just clear, concise copy with just the right balance of charm and precise information. So that’s what we did. Our client Chrome Carbon has launched their super-shiny, oh-so-chrome website, complete with compelling copywriting from TMCM. We worked closely wi

BOOK - Fantastic Mr Fox by Roald Dahl The audiobook was the soundtrack to February, as our son requested Dahl’s classic tale of vulpine poultry heists for every single school run. Thankfully, the story of foxes v farmers still clips along at a fair rate, featuring plenty of charm, alongside a wicked sense of humour and some wonderfully antiquated language (My favourites: ‘fellow’ and ‘saucy’). All read in the master’s distinctive raspy tone. As parents, we read hundreds of st

2019 saw a flurry of new remote contracts arrive at TMCM Towers. We’ll work anywhere, from Buckinghamshire to Beirut, but there’s something rather charming and sensible about getting stuck into some challenging briefs from the relative ‘comfort’ of Didcot. Here are a few things we noticed about remote working in 2019. 1. Gone are the days of a word doc, sent by email Being freelance has always meant learning different systems. How to get past agency security, or waiting half

There’s a two-letter word that highly offends me. Just two little letters when joined together can have me shouting ‘lazy’ from the rooftops. Want to know what that word is? ‘It’ That’s right, it. Whenever I read some copy this little fella seems to creep in. He seems so innocent. But that he isn’t. I know 'it' is grammatically fine to use everyone’s go-to pronoun. I just think this seems like such a cop-out, a waste. You’ve (hopefully) got your reader hooked – or at least mi

Male product = Male writer. You’ve got to be kidding me. Every day there seems to be a new story around women standing up for themselves in the media. Which got me thinking about the advertising world. What once was a very male dominated industry (think Mad Men) is now becoming a more balanced, and fairer industry (thanks to the real life Peggys). And I’m not talking about wages – let’s leave that for another post! Times have definitely changed for the better, with more and m

My business card quite simply says Creative Copywriter. This isn’t a lie. However, the requirements of my job is a multi-talented, chainsaw

Now 2016 is well and truly over we've pulled together (in a convenient list) the top ten favourite 'Word Of The Day' TMCM posts, as liked by you. Coming in at number 10 - Let's both agree, this word is a swine to spell At number 9 - For those of you who like to roam at night At number 8 - Not to gloat, but... At number 7 - A word well suited for Canada and Scandinavia At number 6 - Why say it once when you can say it twice? At number 5 - Another unintended bad decision? At nu

Danish working hours are 8-4 and overtime is frowned upon. The Danes are trusted to work hard, achieve and then deal with the important things – collecting the kids, getting outdoors, baking. Unlike the British work ethic, burning the midnight oil won’t get you a pat on the back; you’ll simply receive a lecture on time management. Where can I sign up? Relocating the family to Denmark is a bit dramatic so try the next best thing – take a leaf out of our Scandi cousins’ book

Looking around my office space, it’s hard to believe it’s been almost five years since I first started full-time remote working. From my first client, who took that leap of faith, to a whole host of companies who now vouch for the benefits of having a remote working copywriter on their team. It’s been a joyous ride. I’m not saying it hasn’t been difficult. After all, there’s still that negative perception about remote working – hit that snooze button six or seven times, watch